Avia - American Avia Sneakers

avia - Brand Profile

In recent years, AVIA has started to touch the field of sports fashion while continuing to develop its patented sports products. Using the hot vintage elements of the 21st century as a double trigger, and hundreds of classic AVIA shoes over the past 25 years as the basis, infused with ever-changing novelty ideas, AVIA will tell its loyal supporters about the AVIA wearing attitude and its chain reaction into the life, so that shoes are no longer just shoes, but a kind of spiritual and cultural expression and symbol. It is because of AVIA's persistent development of new products and the promotion of the concept of sports into the hearts of the public, AVIA in the early days of the innovation was quickly in the U.S. market by the attention and love of consumers, AVIA brand in the United States and then established a high reputation as a "professional brand". U.S. sales continue to rise, to the brand was founded in 1988 not to 10 years, AVIA has entered the U.S. sales after NIKE, REEBOK, ADIDAS, NEW BALANCE, ranked fifth, with a year of total sales of more than 20 million pairs.

avia - History

In 1979, AVIA was founded in the United States, so far has a long history of 25 years, now has thousands of sales outlets in more than 50 countries around the world.

In 1979, the founder of the MR.Jerry Stubblefiled invented Cantilever (shock absorbing rebound arch outsole), this patent is the first sports shoes in the history of shock absorption, rebound, and stability and balance of the function of the invention design, is widely used in a variety of professional sports shoes. Later, Jerry Stubblefiled and Don Stubblefiled, father and son, invented AVIA's world-renowned INCA double-arch snow boots, which comprehensively revolutionized the many shortcomings of the old-fashioned snow boots, and became another successful breakthrough in the perfect application of AVIA's technology to sports and leisure.

In 1987, Jerry Stubblefiled sold AVIA to Reebok International for $1.8 billion.

In 1988, AVIA sneakers were ranked among the top 5 best-selling brands in the U.S. due to the exclusive patent for the "Cantilever" shock-absorbing and rebounding arch outsole, which has been selling well in 50 countries around the world and continues to be popular.

In 1996, American Sporting Goods successfully acquired AVIA International, Inc. from Reebok International, Inc.

In 2002, the AVIA brand, with the reputation of being a professional brand of sports shoes in the world, landed in the Chinese market in a big way.

In 2004, with dozens of classic shoes accumulated over the years, AVIA began to attract the attention of Chinese mainland consumers and started to occupy an important place in the Chinese mainland market.

In 2005, AVIA successfully set up counters in large department stores in Shanghai, Beijing, Chengdu, Chongqing, Hangzhou, Wenzhou, Nanjing, Suzhou, Changchun, Shijiazhuang, Harbin, Zhengzhou and other major cities in Mainland China. The number of AVIA sales outlets in each city has been increasing, and the performance of a single store has been steadily improving. The momentum of an important position in the Chinese mainland sporting goods market has been clearly visible.

In 2007, aiming at the 2008 Beijing Olympic Games and the sporting goods business opportunities brought by the Olympic Games, AVIA's U.S. head office has already formulated the goals and strategies for rapid development in mainland China, and we believe that with the full support of the AVIA brand and the Group's head office (ASGC), which has super strength, it will be within reach for AVIA to become one of the top 5 sporting goods companies in mainland China in 2010. The company has been in the forefront of the sports goods industry in China for over a decade.

In 2008, the development so far, AVIA has been in North America, South America, Europe, Asia, Oceania and other five continents throughout the world, more than 50 countries and regions with agents and distributors, a total of more than 20,000 sales outlets, please work with us to look forward to the future ......

avia - Brand Logo

AVIA AVIA brand logo from the American Eagle (American Eagle) change.

The American eagle is the symbol of the American spirit, the main pattern in the U.S. national emblem, representing "freedom", "power" and "speed", a kind of endeavor to upward It represents "freedom", "power" and "speed", and is a positive attitude and spirit to strive upward and "soar to the top".

avia - Brand Spirit and Proposition

AVIA brand logo "American Eagle" and the brand proposition "BE YOURSELF" combined to form the brand spirit of AVIA, which is a kind of "fly over the upward, show yourself! "It is a kind of positive, unremitting, optimistic and enterprising attitude and spirit.