COACH

Basic Information

Country of origin United States

Founded 1941

Founder's Chinese name to be improved

Founder's English Name Miles Cahn, Lillian Cahn

Company Gail Manufacturing Company

Headquartered in New York, USA

Main brand to be improved

Brand slogan to be improved

Commonly used nameコーチ,coach

Brand Story

American classic leather goods brand COACH, has always been simple, durable style features to win the favor of consumers. And has a long-lasting reputation of the COACH bag, the initial design inspiration came from a softball glove, brand founder Miles Cahn in a softball game to watch the scene, surprised to find that the softball glove has a more and more smooth, the more soft characteristics, so he went back to try to special treatment of the leather to make it softer, with not easy to decolorization, wear and tear of the characteristics, and just as long as the Simply by wiping with a damp cloth, the leather can be kept as perfect as new, of course, such a durable and convenient design, immediately loved by the majority of consumers!

COACH, founded in New York in 1941, specializes in men's and women's fine accessories and gifts, including handbags, wallets, accessories, fashion jewelry, footwear, apparel, watches, etc. Every Coach product is a perfect balance of design and function. Each COACH product is a perfect balance of design and functionality, COACH represents the most well-known innovative style and traditional methods of American fashion, simple, durable style features to win the hearts of consumers, and its products to maintain a high level of quality materials and craftsmanship, this brand throughout the brand purpose is the cornerstone of the success of COACH.

When COACH was founded in 1941, it was run by six master tanners from leather families, and is one of the oldest and most successful leather product companies in the United States. Since then, COACH (Coach) unique handmade craftsmanship and high-quality production by those who are quite concerned about the quality of the customer's favor. It is said that Miles Cahn, the founder of Coach, first got his inspiration from a pair of traditional baseball gloves. Noticing that the glove became smoother and smoother with use, he borrowed the technique and meticulously processed the leather of the rugged baseball glove to make it soft and durable. The leather exhibits an attractive natural grain pattern and retains its original appearance without the need for elaborate maintenance techniques.

And to this day, after half a century, COACH's leather factory is still by the skillful leather master is responsible for, most of them have more than 20 years of leather experience, the leather craft is full of love and professional, therefore, for every COACH leather master, COACH is not only a brand name, but also the crystallization of their heart and soul and inheritance.

In the 1990s, COACH encountered a developmental "bottleneck", as did many established companies. At that time, most of the COACH products, with strong functionality, durability and other advantages, but in the rapid expansion of advertising information in the 1990s, but could not build up their own unique brand image. At the same time, Louis Vuitton, PRADA, and others began to compete with impressionistic product design, and these companies took away much of the market share that had previously belonged to Coach, whose sales not only stagnated, but also regressed. By 1995, the company had turned a corner as they welcomed a "redeemer" in the company's history, Lou Frankfurt. He became the Chairman and CEO of the company, and the COACH brand began to revitalize. Frankfurt's concept is: in the material affluence, information developed modern society, relying solely on quality and functionality can not meet the needs of modern consumers, consumers actually care more about and the pursuit of products to carry whether the pleasure, whether beautiful and other "emotional" needs. Therefore, after he took office, the work done is no longer let quality and functionality become the only competitiveness of COACH products, he wants to improve the product's "emotional needs".

Shortly after taking office, Frankfurt brought in a new designer, Reid Krakow. Krakow came up with the famous 3F new product concept - Fun, Feminine, Fashionable, which directly gave hope to the brand COACH. Starting with changing the raw materials of the products, Krakow's designs began to use leather, nylon and fabric to introduce lightweight, brightly colored bags to the market. Of course at first the changes were not radical, but incremental. That's because Frankfurter believed that a reckless push for new designs would only cause a backlash from COACH's inherent consumers. "What we're trying to do is make incremental innovations without hurting the original brand."

Slowly, the innovation took effect and sales of Coach began to pick up. Reliable and well-designed, Coach returned to the limelight and quickly regained market share. After more than a decade of development, by the end of 2006, the company's market capitalization was close to $18 billion, making it one of the leading fashion brands.

 

Brand Milestones

December 2018

The World Brand Lab released its list of the Top 500 World Brands 2018, and Coach was ranked 329th.

May 8, 2017

Coach is involved in a $2.4 billion acquisition of Kate Spade.

2013

Fashion designer Stuart Vevers joins COACH.

2012

COACH presents the LEGACY LEGACY collection.

2008

COACH presents the MEDSION Madison Collection.

2007

COACH's first perfume is launched.

1999

COACH launches its online e-commerce store www.coach.com. In the same year, the COACH shoe collection is launched.

1998

The COACH watch collection is launched.

1979

Lewis Frankfort joins COACH as vice president of new business development.

1974

COACH leather labels were introduced across all lines.

1972

The iconic Duffle Sac bag was launched to an immediate and unprecedented response.

1961

Legendary fashion designer Bonnie Cashin joins COACH and launches her first Cashin-Carry collection of handbags during her tenure the following year.

1959

COACH begins to reference its logo, and the horse-drawn carriage motif makes its debut.

1946

Mr. and Mrs. Miles Cahn join COACH, Inc.

1941

The COACH brand was founded on 34th Street in Manhattan by six leather craftsmen who made wallets and purses.