HYKE is a niche Japanese brand that I believe many of you know very little about. However, HYKE has gained a lot of popularity overseas as it joins forces with The North Face every year, just like Supreme.
HYKE is teaming up with adidas again for a new collection after 4 years!
The co-branded collection will feature a line of apparel as well as two of the most eye-catching co-branded shoes.
Based on the adidas Ultra Boost and Stan Smith footwear, respectively, the new design language has been added to the classic shoe.
The Ultra Boost will be available in three colorways, black, black and white, and coffee. The colors are all low-top sockliner design, with a special strap replacing the original laces on the one-piece woven upper, making it a fashionable and stylish look.
The black Boost midsole and heel TPU surround are inked for a strong visual impact. The insole also carries the brand name of the two companies for a co-branded look.
The other two pairs of Stan Smiths are more Japanese in design, one in pure white with just the logo on the textured insole, and the other in a more wild snake print colorway, both pairs are simple yet elegant.
The new HYKE x adidas collection will be released on April 29th in overseas markets and on May 1st worldwide.
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